BLUE INK
PROMOTIONS
QUALITY SERVICE

Why Blue Ink Promotions

Blue Ink Promotions know your time is valuable and you want peace of mind knowing that your branded products are done right and delivered on time. Don’t worry, we’ve got you covered!

Let us do all the work and help create lasting brand recognition your audience will love.

With our numerous distribution channels from apparel, writing instruments, drinkware, to the latest high-tech gadget, rest assured that we have the capability and resources to service your needs. Our 20 years expertise as branding specialists is why Blue Ink Promotions is the chosen partner for many Australian companies in healthcare, education, government, and across a variety of other industries for their promotional, marketing and advertising strategies.

Why Promotional Products?

All businesses want to build a strong reputation and stand out from their competitors. Promotional products allow a company to apply their logo to an item their customers will use every day. Because these items remain in homes, offices, cars, etc. for a long time, the recipient is continuously reminded of the brand and will be more likely to remember it when they need a product or service they offer.

Compared to other forms of advertising, promotional items will give you a lot of bang for the buck. Manufacturers keep prices of the promotional products low for mass distribution, but the impact is high on the recipients. Most consumers will save and use these items for about six months, then pass them on to someone else, reducing the cost per impression.

Promotional products bring strong client retention and loyalty to a brand. They help give the brand more personality and tangibility. Making sure that gift items are well-planned and innovative will create a more significant impact on the target audience and help raise the brand’s profile.

The importance of using promotional products may have crossed your mind. If so, you’re not alone! Companies spend a lot of money each year on communicating their brand. Whether they print their logo on one of our branded pens, notebooks, or items of drinkware – we have a wide range of items that will communicate your brand to your customers.

Benefits of Branding a Promotional Product

Promotional products can help your brand stand out from the crowd in a competitive marketplace. If you’re looking for ways to communicate your logo to your customers, then look no further than our range. Here are 5 benefits of using promotional products with Blue Ink Promotions.

1. Helps to increase brand awareness

When a customer sees your logo on a branded product they should instantly recognize who you are and the products you sell. This is where the design of a promotional product comes in handy! Your logo can truly capture the attention of your target audience.

2. Relatively low-cost

Branded products tend to be cheap to purchase. As a result, you can communicate your brand on many of our branded products at an affordable price.

3. Daily exposure

When you advertise your brand on our promotional products your audience will see your logo wherever they go. For example, if you brand promotional hoodies, your customer will walk around showing your brand name which other potential customers will see. This should lead to a higher number of customers inquiring about your company that will ultimately generate more leads and sales for your company.

4. Improves customer loyalty

The more customers who wear (or use) your branded items will create a sense of customer loyalty and a feeling of belonging to your brand. They may refer your company to their friends and family using word-of-mouth which will keep your brand top-of-mind!

5. Direct Messaging

Promotional merchandise is a fantastic way to communicate your brand to its target audience. This can also be achieved through the use of a simple design and an effective colour scheme! Our in-house design team is available to work with your logo to produce artwork that you truly love and your customers will appreciate!